Portfolio flexibility — the ability to select sites strategically and adapt to changes quickly — is key to the success of any hybrid work plan. Geolocation analytics are among the technologies being used for portfolio management. It works like this: say you want an office with certain amenities and a certain allotment of flexible space a certain number of miles from a city center. Artificial Intelligence (AI) pulls up the potential locations that fit your search. Micro-location data, footfall levels and mobile phone tracking can help assess the attractiveness of a location, and a number of platforms such as Placer.ai now provide these services.
Technology, data and AI will continue to help investors and occupiers manage portfolios. More and better data means more ability to strategize.
The ability to manage space more efficiently will bring forward opportunities for new or alternative uses in previously underutilised space and ensure buildings are optimised for peak usage.
Personalised experiences and flexibility will be key to keeping tenants and employees happy.
New data offerings will be increasingly important in driving location strategy insights, including micro-location data available through AI.